Become a Sponsor

SPONSOR THE MARINE CORPS MARATHON

With 30,000 registrants each year, the Marine Corps Marathon ranks among the largest marathons in both the U.S. and the world. Participants routinely acknowledge the event as their ‘favorite marathon.’ Boasting a course that features the well-known landmarks of the nation’s capital, the event combines the athleticism and paegentry found in a top-tier sporting event with the prestige and patriotism of the United States Marine Corps. Through the MCM Sponsorship Program, connect to multiple communities -- equal parts local and national -- with affinities for the military and personal fitness. Heighten overall brand recognition and reach a well-educated, affluent community. Sponsor integration is available through multiple targeted programs or customized packages intended to maximize return on objective.

Watch the sponsorship presentation to learn more about MCM participant demographics:

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MCM Weekend at a Glance

RACES

Marine Corps Marathon

  • “The People’s Marathon,” which sold out in 28 hours in 2011, is the fourth largest marathon in the U.S. and ninth largest in the world.

MCM10K

 

 
  • A race for those who want to be a part of the MCM, but with fewer miles – participants run the last 6.2 miles of the marathon course.

Healthy Kids Fun Run

  • This one-mile fun run loops the Pentagon North Parking Area and offers families and runners a free activity festival with health and fitness challenges, giveaways and games.

MCM Forward                    

  • Marines can earn bragging rights as an official MCM finisher by completing the required distance as determined by an on-site coordinator in cooperation with MCM organizers.

EVENTS

Health and Fitness Expo by GE
 
  • All MCM, MCM10K and Kids Run participants pick up their race-day packets and participant shirts at the Expo, which is free and open to the public.  Exhibit hall features over 200 exhibitors.
Finish Festival
  • Excitement of finishing the MCM will be celebrated in the streets of downtown Rosslyn with giveaways, vendor booths, sampling and post-race services like massage, baggage pick-up, entertainment and shuttles.
Carbo Dining-In

  • The sold-out dinner welcomes world-class speakers and patriotic entertainment in this traditional Marine-style event.

First Timers Pep Rally

  • Newbies get together for food and drink while posing questions to fellow runners and a panel of experts.  Over 1/3 of all participants in the MCM are first time marathoners. 

MCM Runners Conference

  • Three registration-required sessions featuring guest experts with topics focusing on first-time marathoners, women runners and an introduction to the MCM.
Press Conference and Webcast           
  • A live webcast of the MCM press conference, which features race officials, community leaders and notable runners, will contain an array of sponsorable elements.

SPONSORSHIP PROGRAMS

The MCM Sponsorship Team can generate customized packages to maximize a sponsor’s presence at the event. In addition, targeted sponsorships have been developed to best match event inventory with sponsor marketing objectives.

MCM Sponsorship Guide Button

Digital Program

 
  • Facebook “Like” and Twitter following by MCM (over 35,000 fans)
  • Commercial (:15 or :30 spot) on MCMTV (YouTube page) with guarantee of 1,500 views

Branding Program

  • Logo placement on select mile markers
  • Logo placement on finish-line banner
  • Logo placement on MCM sponsor webpage

Advertising Program

  • Tile ad on website (three week run)
  • Ad in event print and virtual program (quarter and half pages available)
  • Tile ad in electronic newsletter (distributed directly to 30,000 registrants)

Title Rights Program

  • Become a title sponsor of a MCM-weekend event
  • Logo placement on event banners, website, promotional materials, etc.
  • Option to provide product support at event

Sample Program

VIP Program

  • Race-day VIP passes to finish-line viewing tent and hospitality
  • Tickets to the MCM Hall of Fame Dinner
  • Entries into the MCM or MCM10K

Local Marketing Program

  • Logo placements or advertising on media partner Comcast SportsNet
  • Logo placement in advertising with Washington FAMILY Magazine
  • Logo placement in advertising with the Washington Examiner

Marine Connection Program

  • Active Duty email integration
  • Tile ad in targeted email newsletter to Active Duty participants
  • Opportunity for product distribution to Marine volunteers (1,400 Marines + 600 sailors)

Healthy Kids Program

  • Activation space in Camp Miles at Kids Run (12,000 attendees)
  • Logo placement on banners at Kids Run
  • Logo placement on Kids Run webpage

*Other available inventory includes logo placements on t-shirts and race bibs, media recognition results and timing integration and much more.

SPONSOR THE HISTORIC HALF
The 13.1-mile Marine Corps Historic Half, held annually during May in Fredericksburg, Virginia, hosts participants of all ages from around the state of Virginia (67% of participants, 2011) and across the country (50 states represented, 2011).

The 8,000-person race field has a solid military participation with over 30% of the 2010 field claiming affiliation to the Marine Corps, Army, Navy, Air Force, Coast Guard or National Guard. Sponsors gain exposure amidst the historic sites in the timeless city of Fredericksburg, appropriately located halfway between two capitals: Washington, DC and Richmond, VA.

Sponsor are integrated into the event presentation and advance online excitement through a variety of meaningful program benefits including presence at the highly attended Historic Half Healthy Lifestyle Expo, on-course signage, internet branding, logo placements, finish-site activation, media outreach, VIP hospitality and much more.


SPONSOR THE MCM EVENT SERIES
The MCM Event Series offers four unique and thrilling running experiences throughout the year aboard or near Marine Corps Base Quantico.  These running challenges attract not only military participants, but also runners from around the state of Virginia (70% of participants, 2011) and across the U.S. (38 states represented, 2011).

More than 10,000 runners will participate in the four events to be held during March, June, August and November in 2012.  Each event offers a different challenge and theme from golden tickets and mud runs to women's boutiques, man caves and frozen turkey prizes.  Sponsors may enjoy benefits including internet branding, logo placements, on-site activation, giveaways, on-site signage, hospitality support and much more.

CONTACT
Only through the support of fine sponsor partners can the Marine Corps continue to host and grow this world class event.

For more sponsorship information, please contact the MCM Sponsorship and Marketing Manager at 703-784-2113 or marc.goldman@usmc.mil

Neither Federal nor Marine Corps endorsement of sponsors is implied.

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